Content Strategy For The Web Voices That Matter

On the web

In addition, we optimise our clients’ websites to make them user-friendly on all device types – smartphones, tablets & computers. We ensure that there are clear “calls-to-action” to maximise telephone & email enquiries & high quality leads. Unfortunately, the book fails to deliver on any of these promises. What is presented is a collection of headings followed by series after series of bullet points.

On the web

Apart from his Google Ads & Analytics knowledge he is also proficient in graphic design and landing page building. When it comes to his free time he enjoys snowboarding, reading and playing video games. Adrian’s experience extends from multi-channel marketing to search and from social media to PR across multiple sectors. Having worked in-house and agency-side for enterprise organisations and SMEs he is proficient at approaching challenges with an open mind and focussing on deliverables, ROI and results.


We help our clients to achieve real, quantifiable business results – including being found higher on Google, getting more high-quality website visitors & more leads, enquiries & sales. We have found them to be professional and friendly and they have become an integral part of our campaign planning. It is nice to work with people who are actually interested and committed to helping. I moved my website over recently and the whole process was just wonderful. Every effort was made to understand my business and what i wanted to achieve.

  • Much has happened since the Web 2.0 era began in the mid-2000s.
  • The eventual form of Web3 is yet to be fully understood, as the tools that power it are in their infancy.
  • No analysis is presented of why they are crap and what could be done to improve them.
  • We help our clients to achieve real, quantifiable business results – including being found higher on Google, getting more high-quality website visitors & more leads, enquiries & sales.
  • While they are closely linked, they are very different systems.

The key to conquering your conversion rate optimisation is to keep continually testing your website. In this guide we’ll show you how, using Google’s free A/B testing tool, Optimize. To keep continually improving your website, you’ll want to know how your users are engaging with it. Using website heatmaps is a great way to gain more insights and visualise your website’s interactions. In this article, we’ll show you how to analyse heatmaps with Hotjar to improve your website’s UX.

It’s clearly written, and follows a natural trajectory of content audit through to development. A number of negative reviews seem to be intent on punishing Kristina Halvorson for not writing the book they wanted to read rather than the book she has actually written. This is not a book about writing copy for the web or for improving your writing technique to make more sales or land more leads. It is a book about content strategy and that is what the author successfully delivers. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.

We have a range SEO solutions suitable for all different types of business. You can choose from our Local SEO service, our National SEO service, & our E-Commerce SEO service. Content is the most important part of a website – this book describes every content element and how to get a hold of it. Brief content visible, double tap to read full content. Meet user expectations in visual formatting – set out opening hours, contact details etc in a logical way as you would expect to find them. Ask for feedback from users so the site is continually refreshed and still meeting the needs of your audience.

If you also connect to your account from a phone or a tablet, you also need to update the password in the settings on that device to match your new password. Similarly, you also need to update the password in the settings of any other desktop email application you may be using . Enter the full email address for your Office 365 for business, Office 365 Education, or other Exchange-based email (for example, ). If you already have a personal account, you will recognise Outlook on the web as it has the same layout. The Niantic Lightship Augmented Reality Accelerator is aimed at UK-based startups.

Recently Viewed Products

By putting your most important words and ideas first, you increase the chance of skim readers slowing down. The access to the deep web and its tracking is distributed at various levels, as you pass the levels, the privacy and the darkness increases. Tor, i2p, freenet and others are categorized as the deep web. We welcome feedback on the type of information you want to be able to access, as well as the overall utility of this service. Please send comments toPlease send commentsand your feedback will be used to inform future developments of the Grants service.

Words To Avoid

Click below to find out how we can help you & to book a Free Call with one of our friendly team members. This book is deceptively simple and the author’s style and tone make it a quick and easy read. I suspect that it will reward subsequent readings by triggering greater insights. The chapters on Audit and Workflow are alone probably worth the price of the book. © 2022 DAS Law Limited is authorised and regulated by the Solicitors Regulation Authority .

, , ,