Social media marketing refers to using social media platforms and websites to promote products and services and communicate with the target market. It’s a popular way for a brand to expand its reputation and companies benefit from being able to measure the effectiveness of their campaigns. Social media marketing continues to grow in popularity as more and more brands use popular platforms to connect with their consumers and target their audience segments directly.
Profit’s fine to an extent, but where does it fit in the wider scheme of things? Is it more important than taking care of our people and our customers and the world we live in? Does the organisation have a stated philosophy that might inspire people at a deeper level? Dare we aspire to build organisations of truly great worth and value to the world? The stronger our philosophy, the easier it is to build and run … Read More